Both let an Indian seller launch a no-code store quickly, but they optimise for different things. Amazon SmartBiz is built around Amazon's logistics — its own pickup and delivery, its own ecosystem. Storzu is built around ownership and margin — your own payment account, no per-order commission, and a site that runs the whole business, not just a product list. Here is how to choose.
The “free” question
This is the first thing to get straight. SmartBiz is free to start, with a large product allowance and no coding — but its free access is an introductory period, after which Amazon has said it will introduce a paid subscription. Storzu's plan is free forever: Storzu's Free forever plan is ₹0 — list up to 10 products or services, take 100 orders per month with COD or direct UPI, and pay no per-order commission. There is no expiry and no per-order commission, on the free plan or the paid ones. If “free that stays free” matters to you, that difference is the headline.
Payments and who keeps the margin
With Storzu, payments settle to your own gateway (Razorpay one-click, or your Stripe / PayPal / Cashfree) or by direct UPI and cash on delivery, and Storzu takes no cut of the sale — see accepting payments with no commission. With a marketplace-linked builder, weigh how payments and delivery are charged, because cost can attach through the logistics and payment rails rather than a single commission line.
Where SmartBiz is genuinely strong
Credit where it's due: SmartBiz's integrated Amazon pickup and delivery is a real advantage — one network, run by Amazon, with no courier account of your own to open — and Amazon's brand carries trust at checkout. If shipping is your biggest headache and you are happy inside the Amazon ecosystem, SmartBiz is a reasonable choice — and worth saying so plainly.
The gap is narrower than it was, though. Storzu now connects your own Shiprocket or NimbusPost account (or both, and checkout uses the cheaper courier): checkout checks the buyer's PIN code, shows the live courier charge and confirms whether COD is available there; one tap on an order creates the shipment, AWB, label and pickup request; and tracking updates arrive automatically on the customer's order page. For nearby buyers it books same-day riders through Borzo or Shiprocket Quick, and product pages show an estimated delivery date. The real difference is whose network it is: on Storzu, the courier and rider charges come from your own Shiprocket, NimbusPost or Borzo account and Storzu never touches shipping money, while SmartBiz keeps you on Amazon's. See Shiprocket on your online store and same-day delivery.
Finding customers beyond your link
A standalone store needs its own traffic. From the Storzu dashboard you can sync your catalog to Facebook and Instagram (with the Meta Pixel and Conversions API installed for you), run product, catalog and click-to-WhatsApp ads with AI-written copy, tag products through Instagram & Facebook Shop, and list products on Google's Shopping tab or run Performance Max ads. Ad spend is billed by Meta or Google to your own ad account; Storzu takes no cut. See Facebook and Instagram ads for small businesses.
Beyond a product store
Storzu is a full business platform, not only a catalog: services, appointments and consultations with double-booking prevention, restaurant menus with dine-in, takeaway and delivery, property and stay bookings, GST invoicing, coupons, returns, inventory, and staff accounts — all from one dashboard, with storefronts in English plus 8 Indian languages. A product-only store cannot cover a salon's bookings or a restaurant's menu the way a purpose-built workflow does.
Which to choose
- Pick Amazon SmartBiz if Amazon's own doorstep pickup and delivery is your priority and a later paid subscription is acceptable.
- Pick Storzu if you want a free-forever store, no per-order commission, payments in your own account, couriers and same-day riders on your own accounts, and a site that also does bookings, menus, stays or invoices.
See the full guide to free store builders in India, compare plans on the pricing page, or start free on Storzu →