In short
Storzu turns fashion photos into a shoppable online boutique. Upload a photo and Storzu drafts the listing and cleans up the image; add every size and colour as a variant — included on all plans, including Free — and customers browse, pick a size and order. Payments settle to your own account and Storzu takes no per-order commission.
Sizes and colours are not a paid feature
Most builders treat product variants as an upgrade. On Storzu they are included on every plan, including Free — unlimited sizes, colours and fabrics, each with its own price and stock count.
That matters more in fashion than anywhere else: a boutique whose store cannot show which sizes are left is still going to get the “is this available in M?” message, which is the whole thing you were trying to stop.
Built for how fashion actually sells
- Boutiques & designers
- Sarees, kurtis, lehengas, suits and fabrics, with every size and colour as its own variant.
- Instagram sellers
- One shoppable link for your bio, so buyers see prices and availability without a DM.
- Jewellery
- Close-up photos with weight, purity and making-charge details, plus AI placement previews.
- Tailors & bespoke
- Take measurements and custom orders as enquiries instead of ready-stock checkout.
- Kids wear & footwear
- Age and size grids where a single product would otherwise need ten listings.
- Selling beyond your followers
- Your catalogue synced to Instagram and Facebook Shop, Facebook and Instagram ads including click-to-WhatsApp, and products submitted to free Google listings — with ad spend billed to your own ad account.
- A store that browses like a lookbook
- All 24 store designs give fashion a lookbook layout. Tap a style to see your own store redrawn in it, and nothing changes until you apply it.
- Shoppers who filter and save
- Filters for size, colour, brand, price and in-stock, a wishlist to save pieces for later, and reviews from verified customers that you can reply to.
- Shipping across India
- Live courier rates by PIN code at checkout, one-tap labels and pickup, and tracking your buyer can follow — through your own Shiprocket or NimbusPost account.
From photo to storefront
- 1
Upload a photo
Phone photos are fine. Storzu drafts the name and description and can clean up lighting and background.
- 2
Add sizes and colours
Every variant gets its own price and stock count — included on every plan, including Free.
- 3
Publish and share
Your store goes live with a free QR code. Put the link in your bio, your status and your packaging.
What the AI tools actually cost
AI actions spend credits: 10 for a listing draft, 15 for a photo enhancement, 25 for a model try-on. The Free plan includes 20 welcome credits — enough to try a listing draft or a photo enhancement, not to build a whole catalogue.
Paid plans add credits every month (25 on Growth, 50 on Growth Plus), and credit packs can be bought separately on any plan. Listing products manually never costs a credit.
See all plans →Questions fashion sellers ask
Can I add sizes and colours to a product?
Yes, with no limit and no upgrade. Variants are included on every Storzu plan including Free — sizes, colours, fabrics, and per-variant prices and stock. This is deliberate: a boutique that cannot list sizes does not have a usable store.
Can Storzu make my phone photos look like catalogue photos?
Yes. AI photo enhancement cleans up lighting and background, and AI model try-on shows a garment on a model. You approve every result before it publishes. These spend AI credits — a listing draft costs 10, a photo enhancement 15 and a try-on 25. Free includes 20 welcome credits, so you can try the feature before deciding whether it is worth a plan or a credit pack.
Do I need professional product photography to start?
No. The workflow is built for phone photos taken at your shop or at home — that is what the enhancement and try-on tools exist to fix. Start with what you have, replace it later if you want.
How do customers pay me?
Direct UPI and cash on delivery work on the Free plan. From Growth (₹199/month) you can connect an online gateway — Razorpay in a few taps, or your own Stripe, PayPal or Cashfree. In every case the money settles into your account, not Storzu's, and there is no per-order commission on any plan.
Is Storzu free for a boutique?
Storzu's Free forever plan is ₹0 — list up to 10 products, take 100 orders per month with COD or direct UPI, and pay no per-order commission. For a boutique that usually means trying it with a few pieces first. A full rack needs the Growth plan (50 products, ₹199/month) — the Free plan is a genuine free tier, not a trial, but it is sized for validating demand rather than running a whole catalogue.
Can I make the store match my brand?
Yes. Storzu has 24 store designs — complete looks with their own layout, fonts and motion. Free stores get 10 of them and 5 colour palettes; paid plans get every design and more palettes — 10 on Growth, 15 on Growth Plus and all 30 on Pro, which also includes the editorial styles (Maison, Spotlight, Runway) built for fashion. The Design Studio, for visual section editing, is on every plan.
Can I sell jewellery on Storzu too?
Yes. Jewellery uses the same catalogue with close-up photos, per-piece weight and purity details, and an AI placement preview. Many sellers run clothing and accessories from one store rather than splitting them.
Can my pieces show up on Instagram, Facebook and in ads?
Yes. Storzu syncs your catalogue to Meta so you can tag products in Instagram and Facebook Shop, and shows Meta's review status in your dashboard. When you want to reach beyond your followers, you can run a single-product, carousel, catalogue or click-to-WhatsApp ad with AI-written copy, pick where it shows and for how long, and watch spend, clicks and purchases. Meta bills ad spend to your own ad account; Storzu takes no cut of it.
Can you ship my orders across India?
Yes, through your own Shiprocket or NimbusPost account (or both — checkout then uses the cheaper courier). Checkout checks the buyer's PIN code and shows the live courier charge and whether cash on delivery is available there. One tap on an order books the shipment, AWB, label and pickup, tracking updates arrive by themselves, and the order moves to Shipped at the first courier scan. Courier charges come from your own wallet and COD remittance goes from the courier partner to you — Storzu never touches shipping money.
Guides for your kind of store
Your pieces deserve better than a chat thread
Start with three photos. You will know within an hour whether this is the shop you want to send people to.
Build my store free →Free forever · No credit card · 0% Storzu commission