A saree buyer decides on three things she can't check over a forwarded photo: how the fabric falls, what the border and pallu look like, and whether the blouse will fit. A saree store online answers all three on the product itself — drape photos, a close look at the weave, and a blouse option with a size guide — so the WhatsApp chat that follows is about the order, not about the basics.
Set up the store
Sign up on storzu.com with Google or your email address, choose Clothing & Fashion Accessories, and verify your mobile number — your products go live once it is verified. Your store starts on a free store-xxxxxx.storzu.com link; a named address or your own domain can come later and the first link keeps working. Pick a design from the live demo stores; a quiet, luxury-minimal design lets silk and zari carry the page. The store designs guide shows them all.
List a saree the way buyers read it
- Name: weave, fabric and colour — “Kanjivaram pure silk, peacock blue, gold zari border”. Buyers search by weave first.
- Length: the saree length and whether a blouse piece comes with it (most run about 5.5 metres plus a 0.8-metre blouse piece).
- Fabric and care: pure silk, silk-cotton, georgette or cotton, and how to wash it. If your silk carries the Silk Mark, say so and show the tag.
- Occasion: wedding, festive, office or daily wear, so the right buyer stops scrolling.
- Delivery time: ready to ship, or how many days stitching adds.
Price the blouse, fall and pico as options
Most of the back-and-forth in saree selling is about the blouse. Put it on the product instead. Add options like Unstitched piece, Stitched to measurements and Stitched with lining, and a second set for Fall and pico. Each option carries its own price and its own stock, so a buyer sees the full price before she orders and you never sell a stitching slot you can't fill this week.
Add a size guide to the product: bust, waist, shoulder and blouse length for each size, with a note on how to measure. Buyers switch between inches and centimetres, and tapping a size picks it. For stitched-to-measure orders, ask for the measurements in the order note.
Photos that sell a saree
Five shots per saree, in daylight near a window:
- the full drape, front;
- the pallu spread out;
- the border, close;
- the weave or zari, closer still — this is where silk is judged;
- the blouse piece, folded.
No model for the drape shot? AI try-on turns a flat or hanger photo into a draped photo on a model you choose, with a matching blouse and petticoat, natural pleats, and the border kept as it is. It costs 25 AI credits a photo, and a result that changes the saree itself is thrown away without charge. Studio photo (15 credits) replaces a cluttered background with a clean one and evens out the light. See the AI product photography guide.
Typical saree prices in India (2026)
| Saree or outfit | Typical price |
|---|---|
| Cotton or handloom cotton saree | ₹800–2,500 |
| Chanderi or Maheshwari | ₹2,000–6,000 |
| Silk-cotton or soft silk | ₹3,000–8,000 |
| Banarasi or Kanjivaram pure silk | ₹8,000–30,000+ |
| Blouse stitching (simple / lined / designer) | ₹500 / ₹900 / ₹1,500+ |
| Fall and pico | ₹150–300 |
| Bridal lehenga | ₹15,000–1,00,000+ |
Big-city boutiques sit at the top of each band. Whatever your price, show it — buyers skip “DM for price”.
Bridal and custom orders
Bridal buyers ask before they buy. Give each bridal piece a starting price (“from ₹45,000”), the fabric and work, and the alterations you offer, and keep the WhatsApp chat button on so the bride or her mother can ask. A short video of the piece in daylight, sent on that chat, closes more bridal orders than any caption. Group bridal pieces in their own category so they aren't lost among daily wear.
How orders and payments work
A buyer adds the saree and her blouse option to the cart and checks out on your store. She pays by UPI straight into your bank account, by cash on delivery, or through your own payment gateway; Storzu takes no per-order commission. The order lands in your dashboard, and on the confirmation screen she can send it to you on WhatsApp in one tap, with the items, total and tracking link already filled in. Courier charges, if you ship through Shiprocket or NimbusPost, are billed to your own account.
Write a clear return rule in your store policies. Most saree sellers accept returns only on unworn, unstitched pieces with the tag on, and none on stitched blouses.
Festive season and repeat buyers
- Offers: a festive discount, buy-two-save-more on cotton sarees, or a fixed combo price for a saree with its stitched blouse. See offers, loyalty and referrals.
- Coupon codes: one code per WhatsApp broadcast, so you can tell which message sold.
- Instagram and Facebook Shop: sync your catalogue to Meta and tag sarees in your posts and reels. Ads, if you run them, are billed to your own Meta account.
- Google: a store on its storzu.com address is kept out of search results; connect your own domain and it can be found on Google. Products can also appear in the Google Shopping tab through free listings.
Selling kurtis, suits or everyday fashion too?
The Indian fashion guide covers size-and-colour grids for kurtis and suits, and the fashion online store page shows what a fashion store looks like end to end.
What it costs
Storzu's Free forever plan is ₹0 — list up to 10 sarees and outfits, take 100 orders per month with COD or direct UPI, and pay no per-order commission. Every plan is on the pricing page.
Start your saree store
Create your free Storzu store for your sarees and boutique and add your ten best pieces first. For the general setup, see how to start a free online shop in India.